What do goji berries taste like?

Goji berries have a unique flavor profile that balances tartness, mild sweetness, and a subtle herb-like bitterness. Dried goji berries are chewiness-wise similar to raisins or dried cranberries, but their taste is less sugary.

They feature a tangy, slightly sour flavor akin to a combination of cranberry, cherry, and tomato, followed by a mildly earthy or woody aftertaste. Fresh goji berries are somewhat sweeter and juicy, though less common in Western markets. Because of their balanced tart flavor, dried goji berries pair well with sweet items like oatmeal, trail mix, and smoothie bowls, as well as savory teas and soups.